Wednesday, May 26, 2010

Nissan may create performance line for Infiniti like BMW M-series

Nissan North America may soon create an performance line for Infiniti, similar to rival Mercedes-Benz's AMG models, BMW's M, Audi's S and Cadillac's V alphabet-souped-up versions of their cars, according to a report in Autoweek.

Nissan has filed with the feds to trademark the names "IPL" and "Infiniti Performance Line." According to application documents filed with the U.S. Patent and Trademark Office, the IPL trademark cover use of "high-performance motor vehicle parts," including turbochargers and superchargers and performance exhaust, suspension and systems.

Autoweek said a spokesman at Infiniti's U.S. HQ in Franklin, Tenn., declined to discuss the trademark or product, but that this month the VP of the Infiniti Business Unit, Ben Poore, told reporters he intends to reveal a new performance-oriented offering this summer.

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