Wednesday, September 2, 2009

BMW poised to top Lexus in luxury car sales

The BMW H2R on a race trackBMW AG wants a new American title: top-selling luxury brand.

The German automaker is just a couple thousand unit sales behind perennial leader Lexus, and BMW executives think they can overtake the brand by the end of the year.
BMW logo and car

"We're really breathing down Lexus' neck," said Jim O'Donnell, CEO of BMW Group's North American sales operation, during an Automotive Press Association luncheon Tuesday. The BMW H2R skeleton on a race track

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